SCIENCE
Many Brilliant Minds Are Still Figuring This Out.
Our METHOD isn’t based on a hunch. Thousands of hours of research, psychology, biology, studies and sessions cover every element within the “I Don’t” Project. These articles are interesting and informative, without requiring a PhD. You can also find deeper dives into the major science and research in our LIBRARY.
Why Science Says to Get a Wingman When You Lack Willpower.
Knowledge is willpower. Especially when it comes to sticking to our long-term goals.
Mental Agreements & The Power of “I don’t!”
Words are powerful. The words that we agree with in our minds directly influence our behaviours. These words are called “mental agreements.”You...
The Science of Habits
Habits, often triggered by cues in our surroundings, offer rewards that align or conflict with long-term goals.
Your Dinner is Messing With Your Mind.
Diet has profound effects on mental health and the brain.
Fear is All in Your Head. So Banish It.
The longer you extend anticipation, the more you dread it. What you fear isn’t as bad as you think it is. We fear loss more than we anticipate gains.